I’ve been taking some time to educate myself on the best ways to manage social media for personal and business use, because I feel like the only thing I’m good at is picking out which filter I want to use on my photos. It’s sad. If social media were a class in high school, I would have failed miserably by now. I do everything they tell you not to:
- I post inconsistently (sometimes skipping full weeks)
- I don't have a defined brand
- I overshare happiness (apparently people hate happy)
I imagine a social media guidance counselor bringing me into his/her office:
GC: “I understand you’re having problems with social media.”
Me: “If by problems, you mean a conceptual lack of understanding on how to effectively use it, then yes, that’d be me.”
GC: “When you post, are you posting organically?”
Me: “You mean pictures of non-GMO and pesticide-free foods?”
GC: “I mean pictures that reflect your personality and interests.”
Me: “I guess I just don’t understand why people would care about that.”
GC: “I see. Well, what about sharing articles you like?”
Me: “With who?”
GC: “Everyone following you.”
Me: “I don’t know. That seems a little general, don’t you think? Not everyone has the same interest in reading material.”
GC: [Blank Stare]
Me: “What if I share pictures of my dog? He sleeps eighty percent of the day and licks himself the other twenty, but there are occasional moments of cuteness.”
GC: “Okay. I think I’m going to recommend that we move you down a class. There’s a course for the social media challenged that I think would fit you better.”
Me: “Fine. As long as you don’t make me use Snapchat.”
This. Is. My. Life.
I spend more time debating what I should be posting than actually posting. Do other authors, business owners and entrepreneurs go through this? I know the tip about scheduling posts through Hootsuite and Latergram. Been there, do that (poorly), but it just doesn’t feel natural and doesn’t save time. There has to be a better way!
All you social pros out there... I welcome any helpful suggestions that don't require a lot of time, moolah ($), or someone else posting for me. That feels a bit disingenuous. I'm saving that option for total desperation. Anything else, though... send away.